Bringing together elements of nostalgia and fantasy inspired by our Creative Director's childhood, the collection has an eclectic, other-worldly feel to it, perfect for the playful powerdresser.
From the sleek and sporty Air frames to the somewhat whimsical Ariel shades which feature an outstretched mermaid reclining down either side, each pair is unique in its own right and bound to get the compliments flooding in. Our opticals are also perfect if you want to carry your love for wearing frames into the colder months.
To elevate our exciting new collection, we shot at the incredible Southam Street, a den of decadence on London's Golborn Road. An all pink sake bar, dark green lounge area festooned with stuffed birds and animal prints and palm tree-covered wallpaper provided the ultimate backdrop for our bold designs.
Take a look at our 8 new sunglasses and 9 new opticals, and see which pairs you're going to be wearing first.
Photographer: Shingi Rice
Creative Direction: Rosie Goddard
Models: Jessie Nadu + Lisa NG
Styling: Elodie Fromenteau
HMA: Iga Wasylczuk