It's Beyonce-approved
We won't say you heard it here first, but Beyonce might just have ushered in a renewed love for this earthy tone at the end of summer when she was pictured wearing our Generation sunglasses in Champagne.
It matches our mood
With Winter approaching, we're taking a slower approach to life whether that means settling in to early evenings on the couch or long and lazy Sunday brunches followed by walks in the park. As a colour, brown symbolises, wholesomeness, reliability, elegance, healing, warmth and stability. Basically everything we want from the colder months (and our sunglasses collection, of course).
It's the perfect transitional shade
With bright days becoming few and far between, brown lenses are perfect for weathering the transition from warmish to 'where are my thermals?'. The tint still provides 100% UV protection but is light enough to be worn on both bland and blue days. Incidentally, it's also perfect for city breaks to slightly warmer locations, a win-win if you ask us!