Every summer campaign starts with finding a destination that feels true to the collection — and this year, Monaco was the obvious choice. Monaco fashion and Monaco style carry a particular weight: understated, sun-warmed, and built for a day that moves from the harbour to the paddock to dinner after dark.
As one of the most iconic stops on the Formula 1 calendar, Monaco captures everything we associate with summer: the Côte d'Azur, effortless glamour, and — of course — sunglasses. Our shoot happened to coincide with race week, when Monte Carlo transforms with F1-inspired installations and an unmistakable energy, making it the perfect backdrop for the collection. It's a masterclass in what to wear in Monaco, where Monaco accessories — and above all, the right pair of Monaco sunglasses — do as much work as any outfit once the Riviera sun is at its peak.
Five frames carried the story across the weekend — each shot on location, then styled back for its own close-up.
Mesa I
Worn by Alexandra LeclercUnderstated from the front, strikingly distinctive in profile — the asymmetrical ripple carved into solid gold metal catches the Riviera light unevenly, all depth and no flat shine.
Lucio
Worn by Alexandra LeclercSharp precision, quiet confidence: the front is clean and rectangular, while the sculptural 3D swoosh temple — a nod to Lucio Fontana's cuts on canvas — reveals itself in profile.
Totto
Sculpted temples inspired by the organic curves of Georgia O'Keeffe's paintings, set against a bold acetate-and-metal front. Modern, confident, unmistakably built for movement.
Tulip II
Romantic and sculptural, with an organic stem-like curve running through the temple. A softer register against the pastel façades of Monte Carlo.
Motion II
Where structure meets fluidity — a boxy rectangular silhouette grounded by classic metal accents, with curved acetate temples that carry the same energy through to the optical range.
Over the past few years, our eyewear has increasingly become part of the modern Formula 1 style conversation — this made the moment all the more special.
An unexpected highlight came during the weekend when Alexandra Leclerc was spotted wearing our Mesa I and Lucio frames around the Monaco Grand Prix. It felt like a natural extension of the story we were already telling.
The F1 Edit
Discover the full collection, inspired by race week on the Riviera
Explore the F1 Edit
