THE CUT

2025

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THE STORY

A CUT becomes an act of creation, not destruction — a philosophy at the core of this collection. Just as in life, moments of disruption can create transformation, shaping our stories in ways we never anticipated. Returning to our artistic roots and drawing inspiration from Lucio Fontana’s bold slashes, this campaign move beyond the pursuit of perfection.

“Perfection was never the point.”

– Xiwen Zhang-Makridis, Creative Director

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About This Collection

This collection explores tension and contrast: curve against angle; symmetry fractured by interruption — uncovering beauty in the unplanned and the imperfect.

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